Lauren Van Hemert is a theater marketing strategist, journalist, and content creator dedicated to helping theaters turn storytelling into sold-out shows. As the creator of The Cue Club Powered by Mx. BIS, Lauren equips community, regional, and independent theater teams with simple, high-impact social media strategies that actually drive ticket sales.
With a background in journalism and a deep passion for theater, Lauren blends audience psychology, viral content strategy, and theatrical storytelling to help organizations cut through the noise online. Her work focuses on making marketing accessible for time-strapped, volunteer-run teams—transforming “we should post more” into clear, actionable plans.
Through Mx. BIS, live trainings, and digital tools, Lauren has helped theaters rethink how they show up online—building community, increasing visibility, and turning content into a powerful revenue driver.
