Fix These 3 Mistakes to Grow Your Audience
If you check more than 3 of these… your TikTok strategy needs a reset.
Mistake #1: Posting Only When You Have a Show
Don't
- You go silent between productions
- Weeks (or months) pass without content
- Your feed looks like a series of announcements
Do This Instead
- Post 2–3 times per week minimum
- Treat off-season as audience-building season
- Focus on connection before promotion
Mistake #2: Digital/Video Formatting Issues
Don't
- People scroll past quickly
- Your videos don’t fill the screen
- Using Wrong Aspect Ratio or Orientation (Portrait vs. Landscape)
Do This Instead
- Scale to Frame Size in editing software to fit screen
- Keep videos under 60 seconds
- Capture real moments, not staged ones
Mistake #3: Using Random Hashtags
Don't
- You use generic hashtags (#fun #art #theaterlife)
- You are not using search or keywords
- Your not using local hashtags to increase local visibility
Do This Instead
- Research what terms your audience is searching for
- Use keywords
- Use ony 5-intentional hashtags regardless of the platform
If you want to grow on social media, you need more than a checklist. You need a system.
The Cue Club powered by Mx. BIS gives you:
- Plug-and-play hooks
- Ready-to-film content ideas
- A strategy built for real theater teams
Never wonder what to post again.